Privacy Policy

Last revised: July 2020


Purpose. The purpose of this Privacy Policy is to describe how HRED Sports Bar, LLC (“HRED”), as manager and operator of The Beer Garden (“Beer Garden”) located adjacent to the new arena located in downtown Milwaukee, Wisconsin (“Fiserv Forum”), collects, uses and shares information about you through our online interfaces (e.g., websites) owned and controlled by us, including without, (collectively referred to herein as the “Site”). Collection of information in Fiserv Forum and at is governed by the Privacy Policy.

Please read this notice carefully to understand what we do. If you do not understand any aspects of our Privacy Policy, please feel free to Contact Us or as described at the end of this Policy.

Our Privacy Policy explains:

  • Information That We Collect

  • How We Use and Share Your Information

  • Access to Your Information and Choices

  • Security of Your Information

  • California Privacy Rights

  • Consent to Processing of Personal Data in United States

  • Changes to Our Privacy Policy

  • Questions and How To Contact Us

Scope; Third Party Sites. This Privacy Policy applies only to information we collect at and through the Site.  Our Site also contains links to third party sites that are not owned or controlled by HRED.  Please be aware that we are not responsible for the privacy practices of such other sites.  We encourage you to be aware when you leave our Site and to read the privacy statements of each and every website that collects personal information. 

Terms of Use. Please note that your use of our Site is also subject to our Terms of Use.


Information You Provide to Us

Generally. We collect information you provide to us, for example when you create or modify your account, register to use our Site, purchase products or services from us, request information from us, contact customer support, or otherwise communicate with us. This information may include your name; address; billing address; shipping address; email address; telephone number; credit card, debit card or bank account number (solely for payment purposes); date of birth; and other information you choose to voluntarily share with or provide to us.

Sweepstakes and Contests. If you participate in sweepstakes or contests through the Site sponsored by us, your personal information may be used by us to contact you for winner notification, prize delivery confirmation or other promotional purposes. Your entry may also result in your being added to our marketing lists as well as those of third parties (sponsors or otherwise) associated with the sweepstakes or contest. If you win a sweepstakes or contest, your acceptance of a prize may require you (unless prohibited by law) to allow us to post publicly some of your personal information on our Site or elsewhere, such as on a winner's page. In some instances, where a third-party advertiser or sponsor may operate or host a sweepstakes or contest through the Site, we may obtain certain information you provided in connection therewith from the advertiser or sponsor.

Information We Collect Automatically Through Your Use of our Site

We may collect information from you automatically. If we are able to identify you as a Beer Garden guest we may, for example, link your activity on our Site to your activity at the Beer Garden. This allows us to provide you with a personalized experience regardless of how you interact with us – online, in the Beer Garden, mobile, etc.

In order to provide the best visitor experience possible, we also use automated information collection technologies for reporting and analysis purposes. We examine metrics such as how you are using our Site, when you are in the Beer Garden, the performance of our marketing efforts, and your response to those marketing efforts.

We and our third-party service providers use cookies, web beacons, Bluetooth beacons (or sensors) located throughout the Beer Garden that interact with your mobile device, Wi-Fi technology, GPS location data, and other technologies to receive and store certain types of information whenever you visit our Site (including the Beer Garden) interact with us or third-parties that use our services. This information helps us recognize you, customize your visit and Site experience, and make our marketing messages more relevant. Examples of this information include but are not limited to: your geo-location (including your location in the Beer Garden); pages you visit; ads you click on; type of browser, device and hardware; your activity in the Beer Garden including your location and purchase activity; unique device identifier; IP address; IP based geographic location; and search terms. These technologies also enable us to prevent fraud or other harmful activities.

Google Analytics

We use Google Analytics, a web analytics service provided by Google, Inc. (“Google”) to collect certain information relating to your use of the Site. Google Analytics uses “cookies”, which are text files placed on your computer, to help the Site analyze how users use the site. You can find out more about how Google uses data when you visit our Site by visiting “How Google uses data when you use our partners' sites or apps”, (located at We may also use Google Analytics Advertising Features or other advertising networks to provide you with interest-based advertising based on your online activity. For more information regarding Google Analytics please visit Google's website, and pages that describe Google Analytics, such as To learn more about interest-based advertisements and your opt-out rights and options, visit the Digital Advertising Alliance and the Network Advertising Initiative websites ( and Please note that if you choose to opt out, you will continue to see ads, but they will not be based on your online activity.

No Information from Children Under Age 13

If you are under the age of 13, please do not attempt to register with us at this Site or provide any personal information about yourself to us.  If we learn that we have collected personal information from a child under the age of 13, we will promptly delete that information.  If you believe we have collected personal information from a child under the age of 13, please Contact Us or call us at 414-227-0501. We may collect information about children from parents or legal guardians in connection with youth programs such as camps, clinics, etc. This information will not be used to market directly to the children, but may be used to market to the parents or legal guardians if they opt in to receiving marketing materials and information from us.


To Provide Products, Services, and Information. We collect information from you in order to provide products and services that you purchase using the Site; ticketing for events in the Beer Garden; register and service your online account; provide information that you request from us; contact you about your orders; process credit card, debit card and other payment transactions; ship products to you; provide you with coupons and discounts; send you promotional materials or advertisements about our products and services, as well as new features and offerings; administer surveys, sweepstakes, promotions and contests; and provide interest-based targeted advertising to you.

Sharing with Third Parties. We may provide information to third party service providers that help us operate and manage our Site, process orders, and fulfill and deliver products and services that you purchase from us. These service providers will have access to your personal information in order to provide these services, but when this occurs we implement reasonable contractual and technical protections to limit their use of that information to helping us provide the service.

We may share non-personally identifying information, including de-identified and/or aggregated demographic and other non-personally identifying information, with our current, potential and future sponsors and advertisers.

Advertising. We may use the personal information we collect to show you ads for or relating to the Beer Garden or our advertising partners that are more relevant to your interests. Interest-based ads are ads presented to you based on your browsing behavior in order to provide you with ads more tailored to your interests. These interest-based ads may be presented to you while you are browsing our site or third-party sites not owned by HRED.

We belong to ad networks that may use your browsing activity across participating websites to show you interest-based advertisements on those websites. While you can disable cookies using your web browser, our Site does not recognize if your browser sends a “do not track” signal or similar mechanism to indicate you do not wish to be tracked or receive interest-based ads. To learn more about interest-based advertisements and your opt-out rights and options, visit the Digital Advertising Alliance and the Network Advertising Initiative websites ( and Please note that if you choose to opt out, you will continue to see ads, but they will not be based on your online activity.

Your Consent. In addition to the sharing described elsewhere in this Policy, we will share personal information with companies, organizations or individuals outside of HRED when we have your consent to do so.

Legal Proceedings. We will share personal information with third party companies, organizations or individuals outside of HRED if we have a good-faith belief that access, use, preservation or disclosure of the information is reasonably necessary to:

  • Meet any applicable law, regulation, subpoena, legal process or enforceable governmental request.

  • Enforce applicable Terms of Use, including investigation of potential violations.

  • Detect, prevent, or otherwise address fraud, security or technical issues.

  • Protect against harm to the rights, property or safety of HRED, our users, customers or the public as required or permitted by law.

Transfer in the Event of Sale or Change of Control. If the ownership of all or substantially all of our business changes or we otherwise transfer assets relating to our business or the Site to a third party, such as by merger, acquisition, bankruptcy proceeding or otherwise, we may transfer or sell your personal information to the new owner. In such a case, unless permitted otherwise by applicable law, your information would remain subject to the promises made in the applicable privacy policy unless you agree differently.


If you have questions about personal information we have about you or need to update your information, you can Contact Us or call us at 414-227-0501. You can opt-out of receiving marketing and promotional emails from HRED by using the opt-out or unsubscribe feature contained in the emails. If you close your account, we will no longer use your online account information or share it with third parties.  We may, however, retain a copy of the information for archival purposes, and to avoid identity theft or fraud.


We use industry standard physical, technical and administrative security measures and safeguards to protect the confidentiality and security of your personal information.  However, since the Internet is not a 100% secure environment, we cannot guarantee, ensure, or warrant the security of any information you transmit to us.  There is no guarantee that information may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards.  It is your responsibility to protect the security of your login information.  Please note that emails and other communications you send to us through our Site are not encrypted, and we strongly advise you not to communicate any confidential information through these means.


Under California’s "Shine the Light" law, California residents who provide personal information in obtaining products or services for personal, family or household use are entitled to request and obtain from us once a calendar year information about the customer information we shared, if any, with other businesses for their own direct marketing uses. If applicable, this information would include the categories of customer information and the names and addresses of those businesses with which we shared customer information for the immediately prior calendar year (e.g. requests made in 2020 will receive information regarding 2019 sharing activities).

To obtain this information, please send an email message to with "Request for California Privacy Information" on the subject line and in the body of your message. We will provide the requested information to you at your email address in response. Please be aware that not all information sharing is covered by the "Shine the Light" requirements and only information on covered sharing will be included in our response.


If you are a resident of the European Economic Area (EEA) or other jurisdiction outside of the U.S., in order to provide our Site, products and services to you, we may send and store your personal information (also commonly referred to as personal data) outside of the EEA, including to the United States. Accordingly, your personal information may be transferred outside of the country where you reside or are located, including to countries that may not or do not provide the same level of protection for your personal information.  We are committed to protecting the privacy and confidentiality of personal information when it is transferred. Where such transfers occur, we take appropriate steps to provide the same level of protection for the processing carried out in any such countries as within the EEA to the extent feasible under applicable law. By using and accessing our Site, users who reside or are located in countries outside of the United States agree and consent to the transfer to and processing of personal information on servers located outside of the country where they reside, and that the protection of such information may be different than required under the laws of their residence or location.


Our Privacy Policy may change from time to time. We will not reduce your rights under this Privacy Policy without your consent in accordance with applicable law. We will post any privacy policy changes on this page and, if the changes are significant, we will provide a more prominent notice (including, for certain services, email notification of privacy policy changes). We will also keep prior versions of this Privacy Policy in an archive for your review.


If you have any questions, concerns, complaints or suggestions regarding our Privacy Policy or otherwise need to contact us, please Contact Us, email us at, call us at 414-227-0501, or contact us by US postal mail at the following address:

HRED Sports Bar, LLC  

1543 N. 2nd St., 6th Floor

Milwaukee, WI 53212